MIDO Milano Eyewear Show 2016  

Fiera Milano Rho February 27 – 29

BESTORE AWARD: The finest optical stores in the world

MIDO, the International Optics Optometry and Ophthalmology Exhibition is setting its countdown clock. The 45th Mido edition was indeed the record-breaking one with 49.000 visitors during the three-day event, + 8,7% over the previous edition, considerable larger exhibition space (+10%) and 150 new exhibitors.

These final figures as well as a completely new look – restyled logo, new location and pavilions located closer to the subway, new exhibit layout - confirmed its focus on creativity, innovation and above all the ability to anticipate trends. Major companies, small manufacturing and emerging designers, as well as niche eyewear brands, designed MIDO as a guide and mentor capable to encourage reference sector and not just fashion addicts.

“2015 confirmed Milano as the center of firmament with its Food, Fashion and Design Fairs as well as the world’s Expo. According to the last figures, MIDO was the international exhibition which received the most keen, interested and numerous audience, especially considering economic uncertainty” analyzed Cirillo Marcolin, President of Mido.

Six theme areas which characterized the last edition will be confirmed as a hallmark of MIDO: Fashion District - the exclusive space that hosts the world’s top players and the small and medium companies that get inspiration from the world of fashion, Design Lab with the Lab Academy Area – a pavilion-temptation for ground-breaking companies, Lenses – the place to be for the leaders of this product, Mido Tech – the world’s largest exhibition area dedicated to machinery, raw materials and components, as well as the FAR East Pavilion – the exclusive area for the most important Asian companies. Otticlub has been confirmed for the upcoming edition and it will be dedicated to eye care professionals, with its multifunction area for seminars, conferences, courses and educational meetings in order to provide to the participant all important updates on the latest developments of the industry.

After the first successful edition, the BESTORE AWARD is confirmed for 2016. The prize will be awarded to the store providing the best shopping experience. In line with the evolution of concept stores, MIDO wants to promote the circulation of new ideas on the crucial elements for an effective visual merchandising strategy: the importance of interior design, product exhibition, customer interaction in a friendly and creative environment. Retailers around the world could apply by uploading photos of their store and a brief description of its features on the MIDO website. An international jury, composed by industry leaders and trend setters, experts in marketing and visual merchandising, will judge ‘the finest optical stores in the world’.

For the third year, visitors of MIDO 2016 will have the chance to vote their favorite booth and to be judges of the BESTAND AWARD. Originality, innovation and experiential interaction are the ingredients of success for this important achievement, created by MIDO to inspire exhibiting companies to make the Never Ending Wonder as fascinating as ever. More details can be found on MIDO’s website.
Given the results of last edition’s on-line pre-registrations records, prospect attendees are encouraged to check MIDO website www.mido.com for news & updates.